MKS – Marketing Knowledge Series

Published in Philippine Daily Inquirer, October 15, 2004 WITH more than half of the women in the world working and

Published in Philippine Daily Inquirer, October 4, 2004 AN OFTEN unrecognized source of a brand’s eventual decline and failure is

ublished in Philippine Daily Inquirer, July 2, 2004 WHILE GLOBALIZATION HAS BECOME a major threat for many local brands including

Published in Philippine Daily Inquirer, May 14, 2004 Much have been written about super brands like Coke or McDonalds, few

Philippine Daily Inquirer Business Features Section, April 2, 2004 ACTRESS and singer Sharon Cuneta was reportedly paid P20 million by

Philippine Daily Inquirer Business Features Section,March 19, 2004 THE FILIPINO hoi polloi has been labeled by many as exceedingly star-struck, enamored to

Published in Philippine Daily Inquirer, March 5, 2004 THE TUMBLING peso and political uncertainty that wraps the nation until immediately

Published in Philippine Daily Inquirer, January 2, 2004 MEGATRENDS IN THE MACRO-ENVIRONMENT LIKE the rising cost of healthcare; a fast

Published in Philippine Daily Inquirer, December 19, 2003 Much has been written about the downside of hyper-competition. Little has been

Published in Philippine Daily Inquirer, November 14, 2003 Global free trade, evidenced by the GATT, Nafta, Afta trade legislations and