MKS – Marketing Knowledge Series

Published in Philippine Daily Inquirer, December 6, 2002 IN PRINCIPLE, most small-to-medium-sized enterprises (SMEs) recognize the powerful tool of marketing

Philippine Daily Inquirer Business Features Section, November 8, 2002 Despite the stirring interest in marketing today, many have yet to

Published in Philippine Daily Inquirer, October 18, 2002 TIME was when marketing people relied too heavily on their advertising agencies

Published in the Philippine Daily Inquirer, October 11, 2002 GONE ARE THE DAYS when marketing was relegated as back-end support

Published in Philippine Daily Inquirer, August 26,2002 A COMPANY’S FAILURE is very often blamed on a competitive business environment, misguided

Published in Philippine Daily Inquirer, July 26, 2002 In today’s stressful competitive business environment, marketing has so suddenly become an

Published in Philippine Daily Inquirer, July 19, 2002 AN ORGANIZATION’S informal network, associated with rumor-mongering and gossiping, is often perceived

Published in the Philippine Daily Inquirer, Business Features Section, May 31, 2002 NOT A FEW with the corporate world fail

Published in Philippine Daily Inquirer, March 1, 2002 MARKETERS behind many of the world’s most powerful brands have spent a

Published in Business World, August 9, 2001 FOR SOME TIME NOW, Hilda Taba’s model of curriculum development has been gaining