MANILA, Philippines — Five of the world’s greatest marketing thought leaders stress the importance of customers, customer brand experience and understanding
How heritage brands integrate AI into customer service
Editor’s Note: Customer First is the Philippine Daily Inquirer’s special section devoted to promoting customer service excellence. Every other week,
This 2026 marks an era of marketing and branding reset
By: Karen V. de Asis ILLUSTRATED BY KIKOBUENAVENTURA Feb. 28 marked the beginning of a geopolitical conflict that continues to impact
In a volatile economic environment, only timeless heritage and trustworthy brands survive
Multilateral institutions International Monetary Fund, World Bank and Asian Development Bank project a world of volatility, driven by trade barrier
Pop Mart is latest craze among millennials and Gen Zs; here’s why
By: Chyna De Asis TRENDY Labubu is often paired with designer bags from Birkin to YSL. In this photo, it’s paired
No free lunch: RCEP comes with huge brand accountability
The “friendshoring” Regional Comprehensive Economic Partnership (RCEP) is a free trade agreement among members of the Southeast Asian nations and
Major marketing trends that call for strong brand building
Carhartt WIP is popular among music artists and celebrities. The era of fake news, disinformation, misinformation and trust issues brought
Sans sustained branding, market leader may lose dominance in postpandemic environment
POSITIVE IMAGING (From left) Snapshots of EO-Executive Optical, Rimowa (with singer, actress and businesswoman Rihanna as brand ambassador) and Everest
Why visionary companies have a marketing chief advisor on its board of advisors
Unknown to many entrepreneurs and business owners, visionary companies keep an advisory board without fiduciary duty but whose primary function
Why Branding is more important in the era of the search bar
The search bar is the most ubiquitous, functional control mechanism used in computer programs. In the digital age, not a