MKS – Marketing Knowledge Series

The Fourth Industrial Revolution (4IR) is upon us. The World Economic Forum associates the 4IR with breakthroughs in emerging fields

Color Folders In The Mind: A Synopsis Color Folders In The Mind is a quick and light soft-bound pocket trade

Businessmen must understand that not every product or service is a so-called brand. Brands differ from commodities. Commodities are a

Philippine Daily Inquirer, Business Features Section, August 10, 2012               Today, more than ever branding has become so important in a

Philippine Daily Inquirer, Business Features Section, February 24, 2012 Time was when selling a product was far simpler – not

Published in Philippine Daily Inquirer, Sunday Biz, October 4, 2009 GIVEN THE HEIGHTENED COMPETITION in today’s global business environment, business

By Karen V. De Asis, Business Features Section, Philippine Daily Inquirer, July 24, 2009 Many believe that when one does

Published in Philippine Daily Inquirer, Business Features Section, June 11, 2009 SUCCESSFUL BUSINESSES WORLDWIDE has come to realize the importance

ublished in Philippine Daily Inquirer, Business Features Section, May 15, 2009 As the world economy is likely to contract and

Family-owned companies recognize that brands can be handed down from generation to generation by Karen V. De Asis Published in Philippine