Published in Philippine Daily Inquirer, Business Features Section, February 27, 2009 As recession deepens in advanced economies, and various economic
Location, location, no longer enough
Published in Philippine Daily Inquirer, Business Features Section, February 13, 2009 The global retail industry forecast is not exactly rosy
Fearless marketing forecast for 2009
Asia may become a top destination for global brands Published January 9, 2009, Philippine Daily Inquirer So far, the Philippine
Strengthen brands amid weak economy
Published in the Philippine Daily Inquirer, Business Features, December 19, 2008 Does your brand have what it takes to face
Marketing landscape in gloomy times
Published in Philippine Daily Inquirer, November 21, 2008 A GLOOMY ECONOMIC scenario, consumer lifestyles are expected to change. Businesses are
Political marketing lessons from Obama’s successful election
Published in the Philippine Daily Inquirer, November 14, 2008 LOCAL CANDIDATES AND THEIR IMAGE MAKERS have a thing or two
When economic crisis hits, manage brands more efficiently
Published in the Philippine Daily Inquirer, November 7, 2008 ITS OFFICIAL – THE US economy is in a recession. Asia,
Key is to make branding efficient by
Published in Philippine Daily Inquirer, Business Friday, September 19, 2008 Many moons ago, branding simply meant creating a good product
Brands help enhance the cost of doing business
Published in Philippine Daily Inquirer Business Friday, August 8, 2008 IN DOING BUSINESS, an ongoing debate in boardrooms is to
Its not your ad spend, its what your brand says
Published in Philippine Daily Inquirer Business Friday, August 1, 2008 MARKETING JOURNALS WORLDWIDE reveals that brands that have well-survived an