Published in Philippine Daily Inquirer, Business Friday, April 13, 2007 Blogs are no replacement to traditional media, but can create
Tapping the gray market
MUCH OF THE PRODUCTS AND SERVICES including marketing and advertising campaigns in the recent decades have been aimed at young
Political marketing that sells and sizzles
MARKETING POLITICOS or political parties are not much different from creating a demand for products or services. This time, though,
Five ways to sell to the Rich: Affluent finds shopping experience more important
Published in Philippine Daily Inquirer, February 9, 2007 DON’T LOOK NOW, but shopping or consumptive behavior is not always meant
Hit markets for 2007? What active senior citizens, affluent young executives and the masses will buy this year?
Published in Philippine Daily Inquirer on January 26, 2007 WHILE CHINESE horoscope experts and mainstream soothsayers debate the outcome of
Marketing to the modern men: Cleanliness, customer service, layout influence men’s shopping
Published in Philippine Daily Inquirer, December 8, 2006 Today’s renaissance male shops more than the men in his father’s generation
Of stagflation and voluntary simplicity buyers: How to sell when the economy’s down but the prices are up
Published in Philippine Daily Inquirer, August 25, 2006 A period of stagflation happens when there is a stagnant economy marked
Does your billboard have stopping power?
Published in Philippine Daily Inquirer, March 24, 2006 If the City of New York has Time Square, home to one
Market research helps build brands
Published in Philippine Daily Inquirer, March 19, 2006 Not too many mid- to large-size firms appreciate the invaluable use of
Sell a country the way China markets itself
Published in Philippine Daily Inquirer January 27, 2006 China has one of the world’s highest foreign direct investments (FDIs), attracting