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Author: Karen

In a volatile economic environment, only timeless heritage and trustworthy brands survive

April 8, 2025 Karen Articles

Multilateral institutions International Monetary Fund, World Bank and Asian Development Bank project a world of volatility, driven by trade barrier

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Pop Mart is latest craze among millennials and Gen Zs; here’s why

January 12, 2025 Karen Articles

By: Chyna De Asis TRENDY Labubu is often paired with designer bags from Birkin to YSL. In this photo, it’s paired

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No free lunch: RCEP comes with huge brand accountability

March 4, 2024 Karen Articles

The “friendshoring” Regional Comprehensive Economic Partnership (RCEP) is a free trade agreement among members of the Southeast Asian nations and

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Major marketing trends that call for strong brand building

August 6, 2023 Karen Articles

Carhartt WIP is popular among music artists and celebrities. The era of fake news, disinformation, misinformation and trust issues brought

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Sans sustained branding, market leader may lose dominance in postpandemic environment

June 9, 2023 Karen Articles

POSITIVE IMAGING (From left) Snapshots of EO-Executive Optical, Rimowa (with singer, actress and businesswoman Rihanna as brand ambassador) and Everest

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Why visionary companies have a marketing chief advisor on its board of advisors

July 10, 2022 Karen Articles

Unknown to many entrepreneurs and business owners, visionary companies keep an advisory board without fiduciary duty but whose primary function

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Why Branding is more important in the era of the search bar

October 28, 2021 Karen Articles

The search bar is the most ubiquitous, functional control mechanism used in computer programs.  In the digital age, not a

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Megatrends that will shape the buying behavior of current and post pandemic consumers

October 28, 2021 Karen Articles

 2021, in the Chinese Zodiac, is the year of the Ox, described on the upside as cautious, hardworking, calm, strong

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Pandemic or not, don’t let brand decay settle in family businesses

October 28, 2021 Karen Articles

The world has witnessed no less than twenty fierce pandemics from prehistoric to current times. These included the black death

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In diversity, there is brand strength

October 25, 2021 Karen Articles

In recent weeks, two brands came under attack for what consumers perceive as a strong prejudice against women and their

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