The “friendshoring” Regional Comprehensive Economic Partnership (RCEP) is a free trade agreement among members of the Southeast Asian nations and
Author: Karen
Major marketing trends that call for strong brand building
Carhartt WIP is popular among music artists and celebrities. The era of fake news, disinformation, misinformation and trust issues brought
Sans sustained branding, market leader may lose dominance in postpandemic environment
POSITIVE IMAGING (From left) Snapshots of EO-Executive Optical, Rimowa (with singer, actress and businesswoman Rihanna as brand ambassador) and Everest
Why visionary companies have a marketing chief advisor on its board of advisors
Unknown to many entrepreneurs and business owners, visionary companies keep an advisory board without fiduciary duty but whose primary function
Why Branding is more important in the era of the search bar
The search bar is the most ubiquitous, functional control mechanism used in computer programs. In the digital age, not a
Megatrends that will shape the buying behavior of current and post pandemic consumers
2021, in the Chinese Zodiac, is the year of the Ox, described on the upside as cautious, hardworking, calm, strong
Pandemic or not, don’t let brand decay settle in family businesses
The world has witnessed no less than twenty fierce pandemics from prehistoric to current times. These included the black death
In diversity, there is brand strength
In recent weeks, two brands came under attack for what consumers perceive as a strong prejudice against women and their
Megatrend spotting
Megatrend spotting 2021, in the Chinese Zodiac, is the year of the Ox, described on the upside as cautious, hardworking,
Post-ECQ consumer sentiment says with or without COVID, strong brands will survive
Social media and viber groups are awash with business scenarios triggered by paranoia and propagated by opinion makers, futurists, and