2021, in the Chinese Zodiac, is the year of the Ox, described on the upside as cautious, hardworking, calm, strong
Pandemic or not, don’t let brand decay settle in family businesses
The world has witnessed no less than twenty fierce pandemics from prehistoric to current times. These included the black death
In diversity, there is brand strength
In recent weeks, two brands came under attack for what consumers perceive as a strong prejudice against women and their
Megatrend spotting
Megatrend spotting 2021, in the Chinese Zodiac, is the year of the Ox, described on the upside as cautious, hardworking,
Post-ECQ consumer sentiment says with or without COVID, strong brands will survive
Social media and viber groups are awash with business scenarios triggered by paranoia and propagated by opinion makers, futurists, and
What do the rich buy and do amid COVID-19?
The rich and middle-income Filipinos have different reasons and motivations for buying during a pandemic. They have different preferences, too.
New consumer segments emerge from pandemic
https://business.inquirer.net/307554/new-consumer-segments-emerge-from-pandemic/amp COVID-19 continues to ravage many countries and it looks like we will have to live side by side with
Branding in the time of AI
There may be a multitude of brands in the market, and more are constantly being added to the mix, but
Building, managing brands in the new age
Brands are not created equal. Some are deemed more valuable than others, with the equity measured as the sum of
Branding is no game of chance
Hyper-competition, globalization, consumer empowerment, creeping urbanization, the internet and social media as well as rapid changes in technology are some