Published in Philippine Daily Inquirer, September 19, 2003 Next to Al Ries and Jack Trout’s concept of positioning, which helped
Why CEOs must have vision and strategy
Published in Philippine Daily Inquirer, August 22, 2003 PITY those organizations headed by chief executive officers (CEOs) without blueprints for
A marketing mindset is key to CEO’s success
Published in Philippine Daily Inquirer, July 4, 2003 WHILE every employee has a stake in the overall health of an
Tracking opportunities in the marketplace
Published in Philippine Daily Inquirer, June 13, 2003 One of the many skills of a successful marketer is the ability
First there was IQ, then EQ, now leaders need SQ
Published in the Philippine Daily Inquirer, May 19, 2003 THERE ARE ALMOST as many different forms of leadership as there
Lessons from the most valuable brands
Published in Philiippine Daily Inquirer, March 14, 2003 MOST local businesses hesitate to benchmark with global brand practices citing an
Understanding the world’s most influential consumers
Published in Philippine Daily Inquirer, May 9, 2003 THE LAST TWO decades have witnessed the surge in the number of
Use smell to build a brand experience
Philippine Daily Inquirer Business Features Section, January 17, 2003 WHEN marketing professionals develop a blueprint that describes the kind of
Johari window explains need for brand building
Published in Philippine Daily Inquirer, January 31, 2003 The MINDSET that marketing is dispensable and expensive is the biggest barrier
Why schools need strategic marketing
Published in Philippine Daily Inquirer, January 10, 2003 EDUCATIONAL INSTITUTIONS TODAY face more challenging times. Competition, globalization, changes in the