Posts in the «Articles» Category

• Marketing landscape in gloomy times (November 21, 2008)

• Political marketing lessons from Obama’s successful election (November 14, 2008)

• When economic crisis hits, manage brands more efficiently (November 7, 2008)

• Key is to make branding efficient by (September 19, 2008)

• Brands help enhance the cost of doing business (August 8, 2008)

• Its not your ad spend, its what your brand says (August 1, 2008)

• Marketing during times of price increases (July 18, 2008)

• What kind of a shopper are you? (May 30, 2008)

• Rising above the clutter of TV advertising (May 23, 2008)

• In a down economy, do you target the rich or the ‘masa’ (May 2, 2008)