Megatrend spotting 2021, in the Chinese Zodiac, is the year of the Ox, described on the upside as cautious, hardworking,
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Post-ECQ consumer sentiment says with or without COVID, strong brands will survive
Social media and viber groups are awash with business scenarios triggered by paranoia and propagated by opinion makers, futurists, and
What do the rich buy and do amid COVID-19?
The rich and middle-income Filipinos have different reasons and motivations for buying during a pandemic. They have different preferences, too.
New consumer segments emerge from pandemic
https://business.inquirer.net/307554/new-consumer-segments-emerge-from-pandemic/amp COVID-19 continues to ravage many countries and it looks like we will have to live side by side with
Branding in the time of AI
There may be a multitude of brands in the market, and more are constantly being added to the mix, but
Building, managing brands in the new age
Brands are not created equal. Some are deemed more valuable than others, with the equity measured as the sum of
Branding is no game of chance
Hyper-competition, globalization, consumer empowerment, creeping urbanization, the internet and social media as well as rapid changes in technology are some
Is your business ready to face the onslaught of robots?
The Fourth Industrial Revolution (4IR) is upon us. The World Economic Forum associates the 4IR with breakthroughs in emerging fields
Color Folders In The Mind
Color Folders In The Mind: A Synopsis Color Folders In The Mind is a quick and light soft-bound pocket trade
Vision drive brands’ longevity, sales determine a commodity’s life span
Businessmen must understand that not every product or service is a so-called brand. Brands differ from commodities. Commodities are a