Published in Philippine Daily Inquirer, July 26, 2002 In today’s stressful competitive business environment, marketing has so suddenly become an
Category: Articles
Rumormongers can sell your brands too
Published in Philippine Daily Inquirer, July 19, 2002 AN ORGANIZATION’S informal network, associated with rumor-mongering and gossiping, is often perceived
Learning business ethics from the Dalai Lama
Published in the Philippine Daily Inquirer, Business Features Section, May 31, 2002 NOT A FEW with the corporate world fail
Characterize your brand personality
Published in Philippine Daily Inquirer, March 1, 2002 MARKETERS behind many of the world’s most powerful brands have spent a
Taba’s model and TQM
Published in Business World, August 9, 2001 FOR SOME TIME NOW, Hilda Taba’s model of curriculum development has been gaining
Recipe to successful brand marketing
Published in Philippine Daily Inquirer, June 22, 2001 ONE aspect of business management that is often misunderstood and consequently neglected
Managing brands over time
Published in the Business World, March 22, 2001 Today, more than ever, the right marketing and sustained brand management have