Published in Philippine Daily Inquirer, June 13, 2003 One of the many skills of a successful marketer is the ability
Category: Articles
First there was IQ, then EQ, now leaders need SQ
Published in the Philippine Daily Inquirer, May 19, 2003 THERE ARE ALMOST as many different forms of leadership as there
Lessons from the most valuable brands
Published in Philiippine Daily Inquirer, March 14, 2003 MOST local businesses hesitate to benchmark with global brand practices citing an
Understanding the world’s most influential consumers
Published in Philippine Daily Inquirer, May 9, 2003 THE LAST TWO decades have witnessed the surge in the number of
Use smell to build a brand experience
Philippine Daily Inquirer Business Features Section, January 17, 2003 WHEN marketing professionals develop a blueprint that describes the kind of
Johari window explains need for brand building
Published in Philippine Daily Inquirer, January 31, 2003 The MINDSET that marketing is dispensable and expensive is the biggest barrier
Why schools need strategic marketing
Published in Philippine Daily Inquirer, January 10, 2003 EDUCATIONAL INSTITUTIONS TODAY face more challenging times. Competition, globalization, changes in the
Build demand with a small marketing budget
Published in Philippine Daily Inquirer, December 6, 2002 IN PRINCIPLE, most small-to-medium-sized enterprises (SMEs) recognize the powerful tool of marketing
Marketing Is Finding A Need, Not just Creating It
Philippine Daily Inquirer Business Features Section, November 8, 2002 Despite the stirring interest in marketing today, many have yet to
Match your marketing line with the brand experience
Published in Philippine Daily Inquirer, October 18, 2002 TIME was when marketing people relied too heavily on their advertising agencies