Category: Articles

Published in Philippine Daily Inquirer, May 14, 2004 Much have been written about super brands like Coke or McDonalds, few

Philippine Daily Inquirer Business Features Section, April 2, 2004 ACTRESS and singer Sharon Cuneta was reportedly paid P20 million by

Philippine Daily Inquirer Business Features Section,March 19, 2004 THE FILIPINO hoi polloi has been labeled by many as exceedingly star-struck, enamored to

Published in Philippine Daily Inquirer, March 5, 2004 THE TUMBLING peso and political uncertainty that wraps the nation until immediately

Published in Philippine Daily Inquirer, January 2, 2004 MEGATRENDS IN THE MACRO-ENVIRONMENT LIKE the rising cost of healthcare; a fast

Published in Philippine Daily Inquirer, December 19, 2003 Much has been written about the downside of hyper-competition. Little has been

Published in Philippine Daily Inquirer, November 14, 2003 Global free trade, evidenced by the GATT, Nafta, Afta trade legislations and

Published in Philippine Daily Inquirer, September 19, 2003 Next to Al Ries and Jack Trout’s concept of positioning, which helped

Published in Philippine Daily Inquirer, August 22, 2003 PITY those organizations headed by chief executive officers (CEOs) without blueprints for

Published in Philippine Daily Inquirer, July 4, 2003 WHILE every employee has a stake in the overall health of an