Published in the Philippine Daily Inquirer, Business Features, December 19, 2008 Does your brand have what it takes to face
Category: Articles
Marketing landscape in gloomy times
Published in Philippine Daily Inquirer, November 21, 2008 A GLOOMY ECONOMIC scenario, consumer lifestyles are expected to change. Businesses are
Political marketing lessons from Obama’s successful election
Published in the Philippine Daily Inquirer, November 14, 2008 LOCAL CANDIDATES AND THEIR IMAGE MAKERS have a thing or two
When economic crisis hits, manage brands more efficiently
Published in the Philippine Daily Inquirer, November 7, 2008 ITS OFFICIAL – THE US economy is in a recession. Asia,
Key is to make branding efficient by
Published in Philippine Daily Inquirer, Business Friday, September 19, 2008 Many moons ago, branding simply meant creating a good product
Brands help enhance the cost of doing business
Published in Philippine Daily Inquirer Business Friday, August 8, 2008 IN DOING BUSINESS, an ongoing debate in boardrooms is to
Its not your ad spend, its what your brand says
Published in Philippine Daily Inquirer Business Friday, August 1, 2008 MARKETING JOURNALS WORLDWIDE reveals that brands that have well-survived an
Marketing during times of price increases
Published in Philippine Daily Inquirer Business Friday, July 18, 2008 BUSINESS CASE STUDIES have documented how marketing remains important not
What kind of a shopper are you?
Published in the Philippine Daily Inquirer, Business Friday, May 30, 2008 For many decades, the process of shopping was driven
Rising above the clutter of TV advertising
Published in Philippine Daily Inquirer, Business Friday, May 23, 2008 There’s a need to tell the right brand story that