Philippine Daily Inquirer, Business Features Section, August 10, 2012 Today, more than ever branding has become so important in a
Category: Articles
When brands cease to be in future generations
Philippine Daily Inquirer, Business Features Section, February 24, 2012 Time was when selling a product was far simpler – not
Wanted branding experts
Published in Philippine Daily Inquirer, Sunday Biz, October 4, 2009 GIVEN THE HEIGHTENED COMPETITION in today’s global business environment, business
When branding goes way beyond marketing Building brands is more strategic, long-term in nature
By Karen V. De Asis, Business Features Section, Philippine Daily Inquirer, July 24, 2009 Many believe that when one does
Great branding debate. Investing in reputation leads to long-term growth
Published in Philippine Daily Inquirer, Business Features Section, June 11, 2009 SUCCESSFUL BUSINESSES WORLDWIDE has come to realize the importance
Winning the war for markets. Strong names break through trade barriers
ublished in Philippine Daily Inquirer, Business Features Section, May 15, 2009 As the world economy is likely to contract and
Firms seek ways to live long and prosper
Family-owned companies recognize that brands can be handed down from generation to generation by Karen V. De Asis Published in Philippine
Go Forth and Build Brands. Recession not a reason to shelve marketing plans
Published in Philippine Daily Inquirer, Business Features Section, February 27, 2009 As recession deepens in advanced economies, and various economic
Location, location, no longer enough
Published in Philippine Daily Inquirer, Business Features Section, February 13, 2009 The global retail industry forecast is not exactly rosy
Fearless marketing forecast for 2009
Asia may become a top destination for global brands Published January 9, 2009, Philippine Daily Inquirer So far, the Philippine