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Author: Karen

Five ways to sell to the Rich: Affluent finds shopping experience more important

February 9, 2007 Karen Articles

Published in Philippine Daily Inquirer, February 9, 2007 DON’T LOOK NOW, but shopping or consumptive behavior is not always meant

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Hit markets for 2007? What active senior citizens, affluent young executives and the masses will buy this year?

January 26, 2007 Karen Articles

Published in Philippine Daily Inquirer on January 26, 2007 WHILE CHINESE horoscope experts and mainstream soothsayers debate the outcome of

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Marketing to the modern men: Cleanliness, customer service, layout influence men’s shopping

December 8, 2006 Karen Articles

Published in Philippine Daily Inquirer, December 8, 2006 Today’s renaissance male shops more than the men in his father’s generation

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Of stagflation and voluntary simplicity buyers: How to sell when the economy’s down but the prices are up

August 25, 2006 Karen Articles

Published in Philippine Daily Inquirer, August 25, 2006 A period of stagflation happens when there is a stagnant economy marked

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Does your billboard have stopping power?

March 24, 2006 Karen Articles

Published in Philippine Daily Inquirer, March 24, 2006 If the City of New York has Time Square, home to one

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Market research helps build brands

March 19, 2006 Karen Articles

Published in Philippine Daily Inquirer, March 19, 2006 Not too many mid- to large-size firms appreciate the invaluable use of

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Sell a country the way China markets itself

January 27, 2006 Karen Articles

Published in Philippine Daily Inquirer January 27, 2006 China has one of the world’s highest foreign direct investments (FDIs), attracting

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Lucrative target markets for 2006

January 13, 2006 Karen Articles

Published in Philippine Daily Inquirer, January 13, 2006 RATHER than complain about shifting consumer preferences and economic downturns as most

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New Market Segment: “housebands”

August 12, 2005 Karen Articles

Published in Philippine Daily Inquirer, August 12, 2005 Men, ages ago, brought home the paycheck while women took care of

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Great Brands Don’t Rely On Strategy Alone

July 29, 2005 Karen Articles

Published in Philippine Daily Inquirer, Friday, July 29, 2005 Some brands will fail – despite having great strategies behind them

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