Published in Philippine Daily Inquirer January 27, 2006 China has one of the world’s highest foreign direct investments (FDIs), attracting
Author: Karen
Lucrative target markets for 2006
Published in Philippine Daily Inquirer, January 13, 2006 RATHER than complain about shifting consumer preferences and economic downturns as most
New Market Segment: “housebands”
Published in Philippine Daily Inquirer, August 12, 2005 Men, ages ago, brought home the paycheck while women took care of
Great Brands Don’t Rely On Strategy Alone
Published in Philippine Daily Inquirer, Friday, July 29, 2005 Some brands will fail – despite having great strategies behind them
Five Ways To Develop Meaningful Value Proposition
Published in Philippine Daily Inquirer, May 13, 2005 One of the most important tasks a marketer faces, whether launching a
Have ethics when you sell goods to kids
Published in Philippine Daily Inquirer, April 1, 2005 WORLDWIDE, children 12 years and below in urbanized and emerging countries are
Corporate Social Marketing: Doing business with a soul
Philippine Daily Inquirer Business Features Section, February 18, 2005 THE CONCEPT of Corporate Social Marketing (CSM), others call the Societal
Best Market Bets For This Year
Published in Philippine Daily Inquirer, January 7, 2005 The decided shift toward micro-marketing, spurred by globalization and the proliferation of
Humor Could Be The Best Selling Tool In Advertising
Published in Philippine Daily Inquirer, July 8, 2005 “I’ve seen more humor back in advertising. Maybe we’re allowed to be
Five steps to take in era of marketing convergence
Published in Philippine Daily Inquirer, November 5,2004 IN THE mid-90s, two noted corporate strategists – Gary Hamel and C.K. Prahalad