Published in Philippine Daily Inquirer, Business Friday, May 2, 2008 The marketer’s daunting task is to have the consumer budget
Author: Karen
Eco-entrepreneurs main drivers of green marketing
Published in Philippine Daily Inquirer, Business Friday, January 11, 2008 Over-consumptive behavior and urban societies bred on convenient disposables; global
Why branding is an investment and not an expense
Published in Philippine Daily Inquirer, Business Friday, December 7, 2007 The world competitiveness roadmap charted by the IMD (International Institute
OFW’s worth: $10-B market
Published in Philippine Daily Inquirer, Business Friday, November 16, 2007 At the close of 2006, the Bangko Sentral Ng Pilipinas
Skillful marketing key to business success
Published in Philippine Daily Inquirer, Business Friday, September 21, 2007 EVER WONDERED where the all-time favorite Filipino brands of your
Build brands that can last generations: Company’s net worth rises with roster of its strong brands
Published in the Philippine Daily Inquirer, Business Section, May 18, 2007 EVER WONDERED where the all-time favorite Filipino brands of
Who are the ethical Filipino managers
Published in Philippine Daily Inquirer, April 16, 2007 Study indicates workplace can be made to support ethical conduct. Worldwide, business
Reaching new markets via blogs
Published in Philippine Daily Inquirer, Business Friday, April 13, 2007 Blogs are no replacement to traditional media, but can create
Tapping the gray market
MUCH OF THE PRODUCTS AND SERVICES including marketing and advertising campaigns in the recent decades have been aimed at young
Political marketing that sells and sizzles
MARKETING POLITICOS or political parties are not much different from creating a demand for products or services. This time, though,