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Author: Karen

In a down economy, do you target the rich or the “masa”

May 2, 2008 Karen Articles

Published in Philippine Daily Inquirer, Business Friday, May 2, 2008 The marketer’s daunting task is to have the consumer budget

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Eco-entrepreneurs main drivers of green marketing

January 11, 2008 Karen Articles

Published in Philippine Daily Inquirer, Business Friday, January 11, 2008 Over-consumptive behavior and urban societies bred on convenient disposables; global

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Why branding is an investment and not an expense

December 7, 2007 Karen Articles

Published in Philippine Daily Inquirer, Business Friday, December 7, 2007 The world competitiveness roadmap charted by the IMD (International Institute

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OFW’s worth: $10-B market

November 16, 2007 Karen Articles

Published in Philippine Daily Inquirer, Business Friday, November 16, 2007 At the close of 2006, the Bangko Sentral Ng Pilipinas

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Skillful marketing key to business success

September 21, 2007 Karen Articles

Published in Philippine Daily Inquirer, Business Friday, September 21, 2007 EVER WONDERED where the all-time favorite Filipino brands of your

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Build brands that can last generations: Company’s net worth rises with roster of its strong brands

May 18, 2007 Karen Articles

Published in the Philippine Daily Inquirer, Business Section, May 18, 2007 EVER WONDERED where the all-time favorite Filipino brands of

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Who are the ethical Filipino managers

April 16, 2007 Karen Articles

Published in Philippine Daily Inquirer, April 16, 2007 Study indicates workplace can be made to support ethical conduct. Worldwide, business

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Reaching new markets via blogs

April 13, 2007 Karen Articles

Published in Philippine Daily Inquirer, Business Friday, April 13, 2007 Blogs are no replacement to traditional media, but can create

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Tapping the gray market

March 23, 2007 Karen Articles

MUCH OF THE PRODUCTS AND SERVICES including marketing and advertising campaigns in the recent decades have been aimed at young

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Political marketing that sells and sizzles

February 23, 2007 Karen Articles

MARKETING POLITICOS or political parties are not much different from creating a demand for products or services. This time, though,

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