Published in Philippine Daily Inquirer, May 13, 2005 One of the most important tasks a marketer faces, whether launching a
Author: Karen
Have ethics when you sell goods to kids
Published in Philippine Daily Inquirer, April 1, 2005 WORLDWIDE, children 12 years and below in urbanized and emerging countries are
Corporate Social Marketing: Doing business with a soul
Philippine Daily Inquirer Business Features Section, February 18, 2005 THE CONCEPT of Corporate Social Marketing (CSM), others call the Societal
Best Market Bets For This Year
Published in Philippine Daily Inquirer, January 7, 2005 The decided shift toward micro-marketing, spurred by globalization and the proliferation of
Humor Could Be The Best Selling Tool In Advertising
Published in Philippine Daily Inquirer, July 8, 2005 “I’ve seen more humor back in advertising. Maybe we’re allowed to be
Five steps to take in era of marketing convergence
Published in Philippine Daily Inquirer, November 5,2004 IN THE mid-90s, two noted corporate strategists – Gary Hamel and C.K. Prahalad
Your events marketing need to be strategic, too
Philippine Daily Inquirer Business Features Section, October 22, 2004 THE CHALLENGE to bring brands closer to the consumer has spawned
Learn to sell more to women, they have the cash
Published in Philippine Daily Inquirer, October 15, 2004 WITH more than half of the women in the world working and
Develop a succession line of brand champions
Published in Philippine Daily Inquirer, October 4, 2004 AN OFTEN unrecognized source of a brand’s eventual decline and failure is
Globalize your brand by knowing Asian shoppers
ublished in Philippine Daily Inquirer, July 2, 2004 WHILE GLOBALIZATION HAS BECOME a major threat for many local brands including