Author: Karen

Published in the Philippine Daily Inquirer, Business Features, December 19, 2008 Does your brand have what it takes to face

Published in Philippine Daily Inquirer, November 21, 2008 A GLOOMY ECONOMIC scenario, consumer lifestyles are expected to change. Businesses are

Published in the Philippine Daily Inquirer, November 14, 2008 LOCAL CANDIDATES AND THEIR IMAGE MAKERS have a thing or two

Published in the Philippine Daily Inquirer, November 7, 2008 ITS OFFICIAL – THE US economy is in a recession. Asia,

Published in Philippine Daily Inquirer, Business Friday, September 19, 2008 Many moons ago, branding simply meant creating a good product

Published in Philippine Daily Inquirer Business Friday, August 8, 2008 IN DOING BUSINESS, an ongoing debate in boardrooms is to

Published in Philippine Daily Inquirer Business Friday, August 1, 2008 MARKETING JOURNALS WORLDWIDE reveals that brands that have well-survived an

Published in Philippine Daily Inquirer Business Friday, July 18, 2008 BUSINESS CASE STUDIES have documented how marketing remains important not

Published in the Philippine Daily Inquirer, Business Friday, May 30, 2008 For many decades, the process of shopping was driven

Published in Philippine Daily Inquirer, Business Friday, May 23, 2008 There’s a need to tell the right brand story that