About

About MKS and its philosophy

Is a specialist in strategic marketing training and consulting in the Philippines.

Helps harness and leverage the human capital while raising standards of excellence of Asian marketers.

Through its consulting work and experience, helps companies achieve marketing efficiencies in brand development and brand management, market research, sales and channel management, advertising, public relations and direct marketing.

Has actual grounded experience in related areas of marketing that include business development, marketing research, sales and channel management, advertising, product development, brand management, public relations and direct marketing.

Has extensive experience across many industries that include telecommunications, advertising, travel and tourism, pharmaceutical, healthcare, FMCG, retail apparel, education, food, non profit organization, logistics, direct selling, building products and solutions, banks and financial solutions and real estate.

About the Strategist/Consultant/Trainer

2003 Agora Awardee for Marketing Education Dr. Karen V. De Asis, is best known in the industry as a pragmatist/academic brand strategist ably combining practical and theoretical insights. Her industry expertise includes brand building and re-engineering old and mature brands, elevating these to become hidden champions, if not strong challengers in their categories. She has extensive experience in brand and marketing across retail, healthcare and nutraceuticals, consumer durables, fast moving consumer goods, agri-business, telecommunications, travel and trade, fashion, personal care and property development industries.

Before taking a break from teaching, Dr. De Asis has taught marketing and branding in the Philippines’ leading graduate schools of business that included a teaching career at the Ateneo MBA Health Program of the Ateneo Graduate School of Business and the Asian Institute of Management Executive Education Program. She was the 2008 Outstanding Faculty Awardee at the De La Salle Graduate School of Business and likewise taught at the reputable Maranatha University in Bandung, Indonesia.

Dr. De Asis completed her Masters In Business Administration at the Ateneo Graduate School of Business consistently in the Honors academic roster and graduated with a Degree in Doctor of Education major in Leadership with High Distinction at the De La Salle University. Dr. De Asis completed her Executive Education program in Strategic Marketing Management and Digital Marketing at the Stanford Graduate School of Business in Silicon Valley, USA in 2013 and likewise completed her Executive Education Program in Strategic Leadership Program and Strategic Marketing Program with a Digital Marketing track at the Said Graduate School of Business in Oxford University in London, United Kingdom.

Today, Dr. Karen De Asis is Chief Brand Strategist of game-changer brand consulting agency MKS Marketing Consulting, building and managing reinvented and trailblazing brands like Executive Optical, Everest Air Condition and The Generics Pharmacy, among others.