Color Folders In The Mind: A Synopsis
Color Folders In The Mind is a quick and light soft-bound pocket trade book for marketers and non-marketers; entrepreneurs and business owners of conglomerates and mega-businesses, academicians; trade and commerce people, even economists; business students and advertising people or just about anybody interested in setting up a business.
The book is a quick tool kit that helps the reader understand how to build, keep, and sustain a brand in the target market’s consciousness over a sustained period of time, long before the buying transaction happens and always whenever the category comes into mind.
Color Folders In The Mind introduces a practical, metaphorical guide that keeps the reader abreast of his brand’s performance in the Customer’s mind. The self-accomplished checklist helps the business owner and his Marketer track his brand’s performance at all times.
Add your comment